You’ve got more important things to worry about than keeping your drink cold — like how you’re going to reel in that monster sturgeon — so we decided to make it easy for you. Introducing the Fish Fighter™ Products Neoprene Drink Holder. Perfect for use out on the water, at a barbeque, sporting event, or picnic. It fits any standard 12 oz. can or bottle, and keeps your favorite beverage insulated while you haul in the catch of your life!